Town of Grimsby's Branding Project
Grimsby is Getting a New Look β¨
Help us shape the new brand for our Town!
Why Are We Talking About Branding? π€
Think of branding like your personal style. It’s more than just the clothes you wear (that’s the logo). It’s your personality, your values, the way you carry yourself, and the impression you leave behind.
Right now, Grimsby shows up with a crest and a corporate logo - they do the job, but they don’t tell our whole story. Our story is bigger, brighter, and bursting with potential.
That’s why we’re kicking off a Branding Project. To create an identity that feels 100% Grimsby.
The Big Idea π‘
A fresh brand will:
- Celebrate our history and unique character
- Spark curiosity in visitors
- Attract businesses and new opportunities
- Bring our community together with pride
And the timing? Couldn’t be better. With new signs, facilities, and parks on the horizon, it makes sense to get our brand right now.
What Exactly Is a Brand?
Great question! A brand isn’t just a logo. It’s a promise. It’s how people feel about Grimsby.
Here’s what makes up a brand:
π Identity — colours, logos, fonts, design
π Values — what we believe in and stand for
π Personality — how we “show up” (friendly? innovative? welcoming?)
π Experience — how people interact with us, from parks to programs
π¬ Reputation — the impression we leave behind
Together, these elements create the story of Grimsby.
How We’ll Get There π οΈ
This isn’t a top-down project - it’s a community story. We’ll be asking for ideas and feedback from:
- Residents
- Town Staff
- Town Council
- Local businesses
- Committees & Boards
- Community Groups (across all facets)
- Sports Associations
- Schools
- Churches
Together with a professional consultant, we’ll shape a brand that feels authentic, modern, and forward-thinking.
The Payoff π
When all is said and done, our new brand will:
- Show the world what makes Grimsby unique
- Help us stand out from other towns in the region
- Celebrate our history and our future
- Inspire civic pride
- Support growth, tourism, and investment
In short: It’s time to tell Grimsby’s story in a way that truly feels like us.
And don't worry! The Town’s historic Crest will not be abolished - in fact, it will be elevated, given even greater prominence, and carry even more clout as a proud symbol of our community.
Take the Survey!
Help us shape the Town’s future brand by sharing your thoughts in our community survey below. This is your chance to tell our story, highlight what makes Grimsby special, and ensure our identity reflects the community we’re proud to call home.
The survey closes on October 26. This is your chance to help write our Town’s next chapter and help shape Grimsby’s new identity. Take the survey today and have your say!
β¨ Collectively, we'll shape and share our community's story.
Emojis as bullet points? Haha I can't prove it, but it's very obvious from this writing that the Communications staff in Grimsby is clearly using AI slop to write their work. Chat GPT wrote this page. Which ain't great for your branding!
I have been a lifelong resident, born in WLMH at the start of the 21st century, and am a second-generation Canadian citizen with connections to South Asia, as my grandparent immigrated in the 70s. I have seen profound change in Grimsby for better and for worse in my years living here; I have gained significant experience. I remember as a kid when high-rises were never the talk of the town and something like Grimsby on the Lake, which unfortunately threatens much of the small town feel. Having undergone 2 programs in post-secondary in Southern Ontario I have met many people, young and old who know and like Grimsby for its small-town charm, less traffic compared to the GTHA, and beautiful scenery. The farmer's market is fantastic, and the GPL continues to be an amazing facility that benefits me as a future educator. We are at a crossroads as a community between being a small town and just becoming another suburb outside the GTHA. The Grimsby Tennis club also is a hidden gem that needs to be preserved. Grimsby is more than that in my opinion. With decisions like demolishing recreation centers and building condos, small-town charm is under threat. The superschool, WNSS while in principle a good idea, harms the quality of public secondary education due to too many students in one building. and yet still Grimsby Secondary School is operating as an elementary school. It was deemed inoperable, which is strange to see it holding a French immersion Central which is odd. I still call Grimsby home and want to ensure it keeps that small-town feel and strong, friendly community. I want it to be that place that is not found in other cities in Ontario that I work in like Hamilton and St. Catharines, and one where my parents and future generations continue to enjoy it even if I no longer live in Grimsby in the coming years.
Our family moved to Grimsby in 2016. We enjoy the atmosphere of the town, easy to walk to many locations, friendly people on the way with smiles and a "hello". We appreciate the smaller town with limited traffic and many services close by. We like the easy access to the QEW for trips outside of the town. In our early days before automatic payment of property taxes, I would walk to the Town Hall and was met with friendly, helpful staff. We appreciate the plans to continue to provide public access to Lake Ontario whenever possible. The lakeside parks recently completed are outstanding for both adults as well as children. The plan to have high density development near the lake is a good one. The downtown market as well as special events in and near downtown are well done and fun to attend. The friendly nature of retailers, historic locations, municipal staff and elected officials is a strong attribute. People speak well of the town and brag about its reputation. I brag about it as well. Grimsby is a calm, refreshing and enjoyable town, a great place to live.
Dave Drew
I moved here 12 years ago, my husband was born here. This summer I took a tour through the Grimsby Museum of Grimsby Beach, there is a lot of history here. My husband and I like to visit the Pumphouse and look out at the lake. We have family that visit and like strolling Grimsby by the lake. This town is growing but I hope the powers that be never compromise its small town feel and retains its history.
I have questions.
1- why are we wasting money on this?.
2- How much tax payer money is being wasted on this?
3- Are the people involved in this Long time Grimsby Residents? Or people involved with the developers that are currently ruining our town?
4- What kind of return on investment will this project offer?
5- If most of the towns residents are against this will the project go ahead anyway?
Born in 65 at West Lincoln Hospital and I'm still here.
Many friends have come and gone but all seem to remember the joy and comfort of living amongst vineyards, fruit farms and "The Hill" for outdoor adventure. We use to have the Roxy, Goys and enough pizza places for all. I'm a world traveller but both my kids are die hard Grimsbonians! Living only minutes away keeping me grounded to this town. For what was always a tight community, we've had many tragedies and loss that always seem to keep us looking out for one another. "Small town" living means knowing your neighbour, respecting your elders and charitable participation where you can. I'm a proud mother of one of our many volunteer firefighters and take great comfort in knowing his brothers/sisters in the department will watch over him! Those men and women are the best example of "community spirit" and should be rewarded, acknowleged and appreciated by our leaders. Mayor Jordan got in because of his longtime participation to this town. But as we grow there will be fewer opportunities to keep that connection alive. Looking forward to the new hospital but a little sad to say goodbye it. It will join the likes of the Roxy and Goys that only those who were here before can recall special moments! Maybe that is what Grimsby is! A place to make Memories.
You're Home.
Our family moved here 1970. We started as home builders and almost exclusively built homes in Grimsby till 2000. But since day 1 we got involved.helped out we got involved with soccer.decades we talk with those just arriving to town. What made Grimsby. Grimsby we call it home.
Grimsby is more than just a town stuck between the lake and escarpment its home. Growing up at the painted house to now in my 30s living at the bottom of the mountain I love the people and the memories are non stop from when my grandpa was a kid, Father and now me.
Full of history and beautiful Iβm proud to call Grimsby home.
Dayn Fleet