Town of Grimsby's Branding Project

Grimsby is Getting a New Look ✨

Help us shape the new brand for our Town!

Why Are We Talking About Branding? 🤔

Think of branding like your personal style. It’s more than just the clothes you wear (that’s the logo). It’s your personality, your values, the way you carry yourself, and the impression you leave behind.

Right now, Grimsby shows up with a crest and a corporate logo - they do the job, but they don’t tell our whole story. Our story is bigger, brighter, and bursting with potential.

That’s why we’re kicking off a Branding Project. To create an identity that feels 100% Grimsby.

The Big Idea 💡

A fresh brand will:

• Celebrate our history and unique character
• Spark curiosity in visitors
• Attract businesses and new opportunities
• Bring our community together with pride

And the timing? Couldn’t be better. With new signs, facilities, and parks on the horizon, it makes sense to get our brand right now.

What Exactly Is a Brand?

Great question! A brand isn’t just a logo. It’s a promise. It’s how people feel about Grimsby.

Here’s what makes up a brand:
🌈 Identity — colours, logos, fonts, design
🌟 Values — what we believe in and stand for
😃 Personality — how we “show up” (friendly? innovative? welcoming?)
🎉 Experience — how people interact with us, from parks to programs
💬 Reputation — the impression we leave behind

Together, these elements create the story of Grimsby.

How We’ll Get There 🛠️

This isn’t a top-down project - it’s a community story. We’ll be asking for ideas and feedback from:

• Residents
• Town Staff
• Town Council
• Local businesses
• Committees & Boards
• Community Groups (across all facets)
• Sports Associations
• Schools
• Churches

Together with a professional consultant, we’ll shape a brand that feels authentic, modern, and forward-thinking.

The Payoff 🌟

When all is said and done, our new brand will:

• Show the world what makes Grimsby unique
• Help us stand out from other towns in the region
• Celebrate our history and our future
• Inspire civic pride
• Support growth, tourism, and investment

In short: It’s time to tell Grimsby’s story in a way that truly feels like us.

And don't worry! The Town’s historic Crest will not be abolished - in fact, it will be elevated, given even greater prominence, and carry even more clout as a proud symbol of our community.

Take the Survey!

Help us shape the Town’s future brand by sharing your thoughts in our community survey below. This is your chance to tell our story, highlight what makes Grimsby special, and ensure our identity reflects the community we’re proud to call home.

The survey closes on October 24. This is your chance to help write our Town’s next chapter and help shape Grimsby’s new identity. Take the survey today and have your say!

✨ Collectively, we'll shape and share our community's story.